Website Project Worksheet

Tell us about your business
In order for us to serve your interests, it's important we deeply understand your business.
What is your Business's name?
What is your current website (if any)?
Describe your business in a few lines
What makes your business valuable and different from others like it?
In other words, what is your value proposition?
What are your top 3 goals as a business?
How do you measure your success as a business?
What are your top 3 values as a business?
What do you want values or traits do you most want people to see in your business?

Tell us about your project
How can we help you?
When is the earliest you'd like to start?
MM slash DD slash YYYY
When is the latest you'd like to launch?
MM slash DD slash YYYY
Are there any deadlines we should know about? Please explain briefly.
What is your maximum budget?
What is your main goal for this site?
If your site did just one thing, what would it be?
What are 3 secondary goals (in order of importance)?
How will you measure success for this project?
Number of online sales? Number of signups for your newsletter? Number of site visitors per month?
1 year after we've launched, what will success look like?
How much online revenue? How many monthly visitors? How many newsletter signups? Be as descriptive as you can.

Tell us about the visitors to your site
What is the #1 action you want your visitors to take?
Tell us about your ideal visitor (customer)
If you attract just one kind of visitor, what would they be like?
What are the top 5 reasons your ideal visitor comes to your site?
Describe any other target markets
Are there other types of visitor you'd like to see besides the ideal one described above?

Let's think about some details of your site
List at least 3 websites you like, and discuss why
You don't have to like everything about them. If there's just one little thing you like, we'd like to hear about it.
Are there specific features you'd like your site to have?
If you currently have a website, what are some things it does well or that you like about it?
If you currently have a website, what are some pain points or things you don't like about it? (maybe pick your top 3)
What are your favorite colors (or color combinations)?
Feel free to add links to examples if you have any.
What are your least favorite colors (or color combinations)?

Anything else to add?
What else should we know about this project?
Anything we should have asked or that will help us do a better job? Pour your heart out!
Feel free to add any files you think will be helpful
Drop files here or

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